What Blinkit data Netr collects
Blinkit's shelf is different in every dark store. Each store has its own stock and its own search results, and they change through the day. Netr reads that shelf every day across cities and dark stores. For each brand we set up, that gives:
- Search results for every tracked keyword, by rank, with organic and sponsored listings marked apart.
- Availability of each SKU in each dark store: in stock, out of stock, or not listed.
- Prices and discounts for your SKUs and the competitors on the same results.
- Estimated sales by product, brand and category, which gives market share by city.
Blinkit share of search
Share of search answers one question: when a shopper searches for your category in a city, how much of what they see is you? Netr weights the top positions more than the bottom, because few shoppers scroll far. The first scroll gets its own view.
We keep organic and sponsored apart. Owning a position and renting it with ads are different problems with different fixes. Read more in what is share of search on Blinkit.
Blinkit availability tracker
A SKU that is out of stock in a dark store can't be bought there, and it can drop out of search results there too. Digital Shelf shows availability by SKU, city and dark store, and separates two problems:
- Out of stock: listed in the store, but no units. That is a replenishment problem.
- Not listed: never carried in that store. That is a distribution problem.
When sales drop, check availability first. Many drops that look like lost demand are a stock gap in a few busy stores. See why is my product not showing on Blinkit.
Blinkit market share
Market share in Digital Shelf comes from estimated sales across the category, by city and over time. Treat it as a share and a trend. It tells you whether you gained or lost ground in a city this month, and to whom.
Seller account: optional
You can start without any account access. If you connect your Blinkit seller account, your exact sales and inventory sit next to the market view, so you can compare your real numbers against the category.
Also on Instamart and Zepto
The same views exist for Instamart data and Zepto data, in the same dashboard. If you want us to act on the data, see Blinkit ads.