The short answer
A Blinkit ads agency takes over the day-to-day running of your Blinkit ads. You can also run them yourself through Blinkit's self-serve ads platform. An agency makes sense when you have many products, keywords and cities, and nobody has time to check them every day.
Most agency pages list the same services: ad planning, search visibility, category ranking, stock checks, reporting and regular optimisation. The services are rarely the difference. How the work is done is.
What the agency should cover
- Keywords and products. Which searches to show up on, and which product to show for each one.
- Cities and budgets. Where to spend, and how much per keyword and city.
- Bids. How they are set and how often they are checked.
- Reporting. What you see, how often, and in what form.
- Stock. Whether ads are matched to what is in stock in each dark store.
Questions to ask before you hire
1. Whose ad account is it? It should be yours. You keep the data and can see every change.
2. How are ads tied to stock? Each dark store has its own stock. An ad for a product that is out of stock in that store can't sell. A good agency watches availability next to the ads.
3. How do you look at the shelf? Shoppers buy from the first scroll. Ask whether the agency checks where your product actually appears for each keyword, organic and sponsored apart. If it already ranks well on its own, an ad above it often buys a sale you would have had anyway.
4. What do you report, besides ROAS? Ask for a sample report. Ask for total sales, ROAS, and new-to-brand shoppers where Blinkit reports them. Ask how they separate ad sales from organic sales.
5. What changes, and how often? Ask for the routine in plain words: what is reviewed daily, what is reviewed weekly, and what triggers a change.
6. Can you show real work? Ask for references you can call, ideally from brands in your category, and for the method behind any headline number. Figures on agency pages are usually self-reported. Treat unsourced claims such as "2x sales growth" with care.
7. How are you paid? Ask for the fee structure in writing: a fixed fee, a share of spend, or a mix. Ask what happens to your ad budget and who controls it. Ad costs on Blinkit depend on your bids and the competition for each keyword, so a fee should be set against your own scope.
8. Who will actually run it? Ask who your day-to-day contact is and how many brands they handle.
9. What is outside the scope? Creatives, listings, pricing and onboarding are often separate. Ask what you must supply and what you will handle yourself.
Before the first call
Write down your goals, the cities and platforms you sell on, your monthly budget range and who owns listings and creatives. A clear brief makes agency answers easier to compare.
Warning signs
- No access to the ad account, or reports you can't check against it.
- Only ROAS is reported.
- No mention of stock or availability.
- A promise of a result before anyone has looked at your products and keywords.
- A long contract with no way to review it.
How Netr works
Netr runs Managed Ads inside your own ad account. Blinkit ads are checked against the live Blinkit shelf: search results by keyword (organic and sponsored apart), availability by dark store, and prices. That is how we see where an ad is earning its place and where it isn't. Each day you get a short WhatsApp brief on what moved.
You can use Netr for Blinkit alone, or across Blinkit, Instamart and Zepto. If you want to see the shelf first, start with Digital Shelf. For more on how the ads themselves work, read how Blinkit ads work.