What it answers
Market Intel is a written read, not a data dump. You bring a question. We pull the shelf data and write up the answer, with the charts that support it. Examples of questions it can answer:
- Who leads this category on Blinkit, Instamart and Zepto, and in which cities?
- Which brands are gaining share, and is that growth organic or bought with ads?
- Where is demand going unserved: cities, formats, pack sizes or price points that nobody fills well?
- How do prices, discounts and pack sizes compare across the leaders?
- Which keywords drive the category, and who holds the first scroll on them?
What it is built on
The same daily crawl that powers Digital Shelf. Netr reads Blinkit, Instamart and Zepto every day across cities and dark stores. That covers search results for each keyword (organic and sponsored, by rank), availability, prices and discounts, and estimated sales by product, brand and category.
Market-wide sales are estimates. They are reliable for shares and trends, which is what a category read is about. We say so in the report, and we don't present an estimate as an exact number.
How it works
- Tell us the question on a call.
- We pull the data and write the read.
- You get the report as a PDF and a walkthrough call to go through it.
You can buy it once, or as a quarterly refresh so you see how the category moves.
Who it is for
- Brands entering a category who want to know who they are up against and where there is room.
- Brands growing in a category who want to know why share is moving.
- Investors doing diligence on a QComm-led brand.
- Agencies preparing a pitch.
If you want to watch the category every day instead of reading it once, see Digital Shelf. For background on how the platforms differ, read Blinkit vs Instamart vs Zepto for brands.