Why QComm needs its own analytics
On Blinkit, Instamart and Zepto, each order is picked from a dark store a few kilometres from the shopper. Each store has its own stock and its own search results. A shopper searches, looks at the first scroll and buys in seconds. So the questions that matter are local and daily: are we in stock in this store, are we on the first scroll for this keyword in this city, is a competitor cheaper next to us today?
Seller portals answer part of this with your own numbers. They don't show the shelf next to competitors.
The four things to track
- Availability (OSA). Share of stores where each SKU is buyable, with out-of-stock separated from not listed. See what is OSA.
- Share of search. How much of the first scroll you hold for your keywords, organic and sponsored apart, weighted by search volume. See share of search.
- Pricing. Your price and discount against the products next to you, and when they change.
- Market share. Your estimated share of category sales by city, and the trend.
Rules for reading it well
- Read every city. One city's numbers don't describe the others.
- Weight, don't average. Weight keywords by search volume and stores by how much they sell.
- Keep organic and sponsored apart. Owned and rented visibility are different problems.
- Check stock before blaming demand. Many sales drops are availability gaps.
- Trust shares over absolutes. Market sales from shelf tracking are estimates; shares and trends are reliable.
What to look for in a tool
- All three platforms in one place.
- Store-level availability, not only city averages.
- Search rank with ads marked, by keyword and city.
- Your SKUs, competitors and keywords set up for you.
- Daily updates.
- Clear labels on what is estimated and what is exact.
Netr's Digital Shelf is built on these rules, updated every morning across Blinkit, Instamart and Zepto. For a one-off written read of a category, see Market Intel.