Your own sales: exact
Your Blinkit seller portal shows what you sold, by product and over time, with downloadable reports. This is the exact record. Use it for revenue, forecasting and supply planning.
Competitor and category sales: estimated
Blinkit doesn't publish other brands' sales. To see the category, you have to estimate it from the shelf. Daily tracking of products, stock and rank across dark stores gives estimated sales by product, brand and category.
These estimates are good at two things:
- Shares. What part of the category each brand holds, by city.
- Trends. Whether a brand is gaining or losing, and how fast.
They are not good at exact unit counts. "Brand X sold about a fifth of the category in this city, up this month" is a fair reading. A precise unit figure is not.
Market share
Market share puts the two together: your sales against the category. Read it by city, because a brand can lead in one city and trail in another. Read it over weeks, not a single day.
Why sales move
When your sales move, the cause is usually on the shelf:
- Availability. Out of stock in a few busy dark stores.
- Search rank. Dropped below the first scroll on a main keyword.
- Competitors. A price cut or a new ad push next to you.
- Demand. Seasonality or a genuine shift, which is what's left after the first three.
Check them in that order. Many "demand drops" are stock gaps.
Putting it together
Netr's Digital Shelf shows estimated market share by city every morning, and adds your exact sales and inventory when you connect your seller account. For a written read of a category, see Market Intel. More on sources in Blinkit data: what exists.