What you see for Instamart
Swiggy Instamart serves each order from a nearby store, so the shelf a shopper sees depends on where they are. Netr reads Instamart every day across cities and stores. For the SKUs, competitors and keywords we set up with you, Digital Shelf shows:
- Search rank for each keyword, organic and sponsored measured apart.
- Availability of each SKU by store and city, including where it is not listed.
- Prices and discounts against the competitors on the same results.
- Estimated market share by city, with the trend.
Why look at Instamart separately
The same brand can do well on one platform and poorly on another. Instamart's search results, assortment and stock differ from Blinkit's and Zepto's, and so do the competitors who pay for visibility. Looking at a combined number hides that. Digital Shelf lets you see Instamart on its own, then side by side with Blinkit data and Zepto data.
What the numbers are
Market-wide sales and stock are estimates from Netr's daily crawl. They are reliable as shares and trends. Your own sales and inventory are exact once you connect your Instamart account. We keep the two clearly labelled.
Common questions brands bring
- Sales dropped in one city. Was it stock, rank or a competitor's price cut?
- Which keywords do we hold on the first scroll, and which do competitors pay for?
- Where are we listed but out of stock, and where are we not listed at all?
- Is our share growing faster on Instamart or on Blinkit?
Going further
If you want us to run your Instamart ads on the same data, see Instamart ads. For the full dashboard, see Digital Shelf.