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Learn: how the QComm shelf works

These are Netr's quick commerce (QComm) guides for brands selling on Blinkit, Swiggy Instamart and Zepto. Each one answers one question plainly: how search and ads work, why products go missing, what data exists and how to read it.

Start here

QComm works differently from a marketplace or a supermarket. Each order comes from a dark store near the shopper. Each store has its own stock and its own search results. Shoppers search, look at the first scroll and buy. That changes what visibility, availability and advertising mean.

The guides below cover the questions brands ask most. If you want the data behind them for your own brand, see Digital Shelf. If you want us to act on it, see Managed Ads. For a written read of your category, see Market Intel.

Articles

Blinkit analytics tools for brandsWhat a Blinkit analytics tool or dashboard should show, and how to judge one before you buy.Read → Is there a Blinkit data API?The honest answer on Blinkit APIs, and the real options for own data and market data.Read → Blinkit data: a guide for brandsWhat Blinkit data exists, where each kind comes from and what it is good for.Read → Blinkit sales dataWhere Blinkit sales data comes from, what is exact, what is estimated and how to use it.Read → Blinkit vs Instamart vs Zepto for brandsHow the three QComm platforms differ for brands, and how to decide where to focus.Read → How do Blinkit ads work?Blinkit ad formats, how placement and cost are decided, and how to judge ROAS.Read → How Instamart ads workThe ad types Swiggy Instamart sells, how a campaign is set up, and what to ask an Instamart ads agency.Read → How to choose a Blinkit ads agencyWhat a Blinkit ads agency does, what to ask before you hire one, and the warning signs.Read → How to rank higher on Blinkit searchWhat moves organic rank on Blinkit search, and where ads help or waste money.Read → How Zepto ads workThe ad products Zepto sells, how a campaign is set up, and what to ask a Zepto ads agency.Read → Swiggy Instamart data: a guideWhat Instamart data exists for brands, where it comes from and how to read it.Read → QComm analytics in IndiaWhat QComm analytics covers on Blinkit, Instamart and Zepto, and what to look for in a tool.Read → Quick commerce performance marketingWhat a quick commerce ads agency does in India, how it differs from a marketplace or social agency, and what to ask before you hire one.Read → What is on-shelf availability (OSA) in QComm?What OSA means on Blinkit, Instamart and Zepto, how to measure it and how to fix gaps.Read → What is share of search on Blinkit?What share of search means on Blinkit, why the first scroll matters and how to read it.Read → Why is my product not showing on Blinkit?The usual reasons a product disappears from Blinkit search, and how to check each one.Read → Zepto data: a guideWhat Zepto data exists for brands, where it comes from and how to read it.Read →

Related

Digital ShelfA daily dashboard of availability, market share, share of search and pricing on Blinkit, Instamart and Zepto.Read → Managed AdsNetr runs your Blinkit, Instamart and Zepto ads inside your own accounts, with AdPilot checking bids through the day.Read → Market IntelA written read of any QComm category or question, with a walkthrough call.Read →

Questions brands ask

Who writes these guides?

Netr, a QComm intelligence and performance marketing company that reads Blinkit, Instamart and Zepto every day.

Are these guides specific to Blinkit?

Many use Blinkit as the example because it is where most brands start. The ideas, such as first-scroll visibility and dark-store availability, apply to Instamart and Zepto too.

Can I ask a question that isn't covered?

Yes. Book a call or message us on WhatsApp.

Do the guides include client data?

No. They explain how the platforms work in general. No client data or names are used.

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