How Zepto ads work
Zepto sells sponsored placements through its ads platform. For most brands the core format is the search ad: your product appears in the results for a keyword, marked as an ad. You choose keywords, products, cities, budget and bids.
An ad sells when it lands on the first scroll, when your product isn't already there organically, and when the shopper's dark store has stock. Miss any of the three and the spend is mostly wasted.
What Netr does on Zepto
- Builds or restructures campaigns across keywords, SKUs and cities.
- Picks the SKU that fits each keyword's search results.
- Checks bids throughout the day against your first-scroll rules, counting your organic rank.
- Turns ads off in hours that don't sell.
- Cuts spend where you already rank on your own.
- Sends a daily WhatsApp brief.
We work inside your own Zepto ad account.
Plan from Zepto's own shelf
Zepto's search results and competitors differ from Blinkit's and Instamart's. We plan from Zepto's own data, shown in Zepto data: who holds the first scroll for each keyword, who pays for it, and where you are out of stock.
Cost and ROAS
There is no list price for Zepto ads; competition sets it. We judge results on total sales and ROAS together, so organic sales aren't counted as ad wins.
Tiers
Run Zepto alone as Single platform, or inside Full agency with Blinkit ads, Instamart ads, and Meta and Google ads that open the product page in the app. See Managed Ads.